The Art of the App Store

A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular--and profitable--application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few.

Coverage includes:
* Setting Your Goals, Costs, and Expectations * Researching the App Store Market * Knowing Your Customer * Plotting the Stages of Development * Guidelines and Expectations for Developing Your App * Creating Free and Freemium Apps * Creating Paid and Premium Apps * Adopting Apple's Approach * Riding the Social Networking Wave * Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide! makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular--and profitable--application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few.

Coverage includes:
* Setting Your Goals, Costs, and Expectations * Researching the App Store Market * Knowing Your Customer * Plotting the Stages of Development * Guidelines and Expectations for Developing Your App * Creating Free and Freemium Apps * Creating Paid and Premium Apps * Adopting Apple's Approach * Riding the Social Networking Wave * Feedback, Maintaining, and Scaling Open the vault to App Store