An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry
(Sprache: Englisch)
This book describes an intelligent customer relationship management framework that not only categorizes and analyses customer complaints but also evaluates customer satisfaction thus helping convert dissatisfaction into future business development strategies.
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This book describes an intelligent customer relationship management framework that not only categorizes and analyses customer complaints but also evaluates customer satisfaction thus helping convert dissatisfaction into future business development strategies.
Klappentext zu „An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry “
This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia. Inhaltsverzeichnis zu „An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry “
Introduction.- Literature Review.
Bibliographische Angaben
- Autor: Alireza Faed
- 2015, XXII, 349 Seiten, Maße: 15,5 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3319033433
- ISBN-13: 9783319033433
Sprache:
Englisch
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