Ball: International Business with CESIM
(Sprache: Englisch)
International Business: The Challenge of Global Competition, 13th Global Edition by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with...
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International Business: The Challenge of Global Competition, 13th Global Edition by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
Inhaltsverzeichnis zu „Ball: International Business with CESIM “
International Business Global Edition
Section One: The Nature of International Business
Chapter 1 The Rapid Change of International Business
Chapter 2 International Trade and Foreign Direct Investment
Chapter 3 International Institutions from an International Business Perspective
Section Two: International Environmental Forces
Chapter 4 Sociocultural Forces
Chapter 5 Natural Resources and Environmental Sustainability
Chapter 6 Political and Trade Forces
Chapter 7 Intellectual Property and Other Legal Forces
Chapter 8 Understanding the International Monetary System and Financial Forces
Section Three: The Organizational Environment
Chapter 9 International Competitive Strategy
Chapter 10 Organizational Design and Control
Chapter 11 Global Leadership Issues and Practices
Chapter 12 Assessing and Analyzing Markets
Chapter 13 Entry Modes
Chapter 14 Export and Import Practices
Chapter 15 Marketing Internationally
Chapter 16 Global Operations and Supply Chain Management
Chapter 17 Managing Human Resources in an International Context
Chapter 18 International Accounting and Financial Management
Autoren-Porträt von Donald A. Ball, J. Michael Geringer, Michael S. Minor, Jeanne M. Mcnett
Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe.
Bibliographische Angaben
- Autoren: Donald A. Ball , J. Michael Geringer , Michael S. Minor , Jeanne M. Mcnett
- 2012, 13th edition, XXXI, 536 Seiten, Maße: 21,5 x 27,4 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Education Ltd
- ISBN-10: 0077140877
- ISBN-13: 9780077140878
Sprache:
Englisch
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