Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
(Sprache: Englisch)
By following the teams that are inventing some of the world's best-loved toys, "Brick by Brick" spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.
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By following the teams that are inventing some of the world's best-loved toys, "Brick by Brick" spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.
Bibliographische Angaben
- Autoren: David Robertson , Bill Breen
- 305 Seiten, Maße: 15,8 x 24,4 cm, Gebunden, Englisch
- Verlag: CROWN PUB INC
- ISBN-10: 030795160X
- ISBN-13: 9780307951601
- Erscheinungsdatum: 25.06.2013
Sprache:
Englisch
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