Brick by Brick
(Sprache: Englisch)
Lego is one of the world's best-loved and most familiar brands, adored by generations of children. This title tells the story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.
Leider schon ausverkauft
versandkostenfrei
Buch
16.91 €
8 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Brick by Brick “
Klappentext zu „Brick by Brick “
Lego is one of the world's best-loved and most familiar brands, adored by generations of children. This title tells the story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.
Autoren-Porträt von David Robertson, Bill Breen
David Robertson joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton's undergraduate, MBA, and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland's Institute for Management Development (IMD).Bill Breen is the coauthor of The Responsibility Revolution: How the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and of The Future of Management (Harvard Business School Press, 2007).
Bibliographische Angaben
- Autoren: David Robertson , Bill Breen
- 320 Seiten, Maße: 17 x 23,2 cm, Kartoniert (TB), Englisch
- Verlag: Random House
- ISBN-10: 1847941168
- ISBN-13: 9781847941169
- Erscheinungsdatum: 27.06.2013
Sprache:
Englisch
Rezension zu „Brick by Brick “
"The raw material he deals with is every bit as durable and grip-ping as Lego bricks...Robertson's take on Lego's success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world." Richard Milne, Financial Times "A nuanced and readable case study." David A. Price, Wall Street Journal
Kommentar zu "Brick by Brick"
0 Gebrauchte Artikel zu „Brick by Brick“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Brick by Brick".
Kommentar verfassen