Corporate Communication
A Guide to Theory and Practice
(Sprache: Englisch)
Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.
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Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.
Klappentext zu „Corporate Communication “
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.New to This Edition:
- A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
- Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
- New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Inhaltsverzeichnis zu „Corporate Communication “
Part 1: IntroductionChapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
Part 2: Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
Part 3: Corporate Communication in Practice
Chapter 6: Communication Strategy and Strategic Planning
Chapter 7: Research and Measurement
Part 4: Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Part 5: New Developments in Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations
Autoren-Porträt von Joep P. Cornelissen
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
Bibliographische Angaben
- Autor: Joep P. Cornelissen
- 2022, 6. Aufl., 336 Seiten, Maße: 17 x 24,4 cm, Kartoniert (TB), Englisch
- Herausgegeben: Joep Cornelissen
- Verlag: SAGE Publications
- ISBN-10: 1526491974
- ISBN-13: 9781526491978
- Erscheinungsdatum: 16.03.2022
Sprache:
Englisch
Pressezitat
The most impressive aspect of Corporate Communication is Cornelissen s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read.W. Timothy Coombs
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