CRM Practices in Banking Sector
A Study of Select Banks
(Sprache: Englisch)
The Present book titled "CRM Practices in Banking sector" is the ideal text for anyone taking CRM as specialization. This book focuses on the concept of CRM, CRM practices in SBH and ICICI banks. The book covers the theoretical framework of CRM, the...
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The Present book titled "CRM Practices in Banking sector" is the ideal text for anyone taking CRM as specialization. This book focuses on the concept of CRM, CRM practices in SBH and ICICI banks. The book covers the theoretical framework of CRM, the perspectives of customers towards customer relationship management practices of SBH and ICICI banks. The customers' satisfaction towards the banking services of SBH and ICICI is also covered in this book.Finally, it encompasses the bankers' perspectives towards CRM. This book highlights the trends and latest developments in the CRM area in the banking industry.
Autoren-Porträt von Anuradha Reddy Malipatel, Ravi Akula
Malipatel, Anuradha ReddyDr. M. Anuradha Reddy is the Head of the Department of Commerce, Palamuru University, Mahabubnagar, Telangana State, India. She has attended and presented more than 20 papers at national and international conferences. Dr. Ravi Akula is a Chairperson, Board of Studies in Commerce, M G University, Nalgonda, Telangana State, India.
Bibliographische Angaben
- Autoren: Anuradha Reddy Malipatel , Ravi Akula
- 2019, 220 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200454272
- ISBN-13: 9786200454270
Sprache:
Englisch
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