Drivers of Global Business Success
Lessons From Emerging Markets
(Sprache: Englisch)
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are...
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
96.29 €
Produktdetails
Produktinformationen zu „Drivers of Global Business Success “
Klappentext zu „Drivers of Global Business Success “
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.
Inhaltsverzeichnis zu „Drivers of Global Business Success “
Preface Notes on the Contributors Introduction: Understanding Emerging Markets PART I: WHY EMERGING MARKETS? World Trade Trends A General Look at Emerging Markets PART II: VIEWS ON EMERGING MARKETS: MANAGEMENT THINKING IN TRANSITION Market Orientation from a Hungarian Perspective; J.Berács Leadership in Central and Eastern European Countries; M.Reichl, G.A.Wührer & V.Sriram Market Entry Strategy of a Slovenian Jewelry Producer; V.Bobek PART III VIEWS ON EMERGING MARKETS: MANAGEMENT IN PRACTICE Give a 'FILIP' to Your Marketing Programme; R.Chhibba Export Success: Lessons from Award-Winning Pakistani Firms; F.Arif & I.Amir Ge rdau: Multinational Steel Giant from Brazil; R.M.Moore China Business: A Relationship-Based Market-Entry Approach; H.Chiu & G.A.Wührer The Attractiveness of the Azerbaijan Market: The Case of Betek Dilek; Z.Nayir & F.Z.Bilgin Expansion to International Markets by use of Product and Trade Name Franchising: The Case of Kompen; Ç.Ünüsan Best Practices in EmergingMarkets: Examples from the US Hotel Industry; M.A.Anikeeff International Market Entry and Expansion Strategies of Anadolu Efes A.S.; I.Eren-Erdogmus, H.Tasdemir-Çaloglu & M.Bodur Ashanti: Saving an African Mining Giant; M.H. Warsame & F.Manu From Obligation to Opportunity: A Case Study of Tasty Bite; A.Vasudevan, M.Vasudevan & K.Kilachand PART IV LESSONS LEARNED From Classical to Neoglobal Perspectives The Organization The Markets The People The Operations Concluding Thoughts Appendix Methodology for Networks: A Meta Analysis Bibliography Index
Bibliographische Angaben
- 2004, 1st ed., 298 Seiten, Maße: 21,6 cm, Kartoniert (TB), Englisch
- Herausgegeben von Bilgin, F.; Sriram, V.; Wührer, G.
- Verlag: Palgrave Macmillan
- ISBN-10: 1349725137
- ISBN-13: 9781349725137
Sprache:
Englisch
Kommentar zu "Drivers of Global Business Success"
0 Gebrauchte Artikel zu „Drivers of Global Business Success“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Drivers of Global Business Success".
Kommentar verfassen