E-Business
International Student Edition
(Sprache: Englisch)
E-Business, 8e, International Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace.
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Klappentext zu „E-Business “
E-Business, 8e, International Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace.
Inhaltsverzeichnis zu „E-Business “
1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. 3. Selling on the Web: Revenue Models and Building a Web Presence. 4. Marketing on the Web. 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce. 6. Online Auctions, Virtual Communities, and Web Portals. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. 8. Web Server Hardware and Software. 9: Electronic Commerce Software. 10. Security for Electronic Commerce. 11. Payment Systems for Electronic Commerce. 12. Planning for Electronic Commerce.
Bibliographische Angaben
- Autor: Gary P. Schneider
- 2009, 8th ed., 624 Seiten, Kartoniert (TB), Englisch
- Verlag: South Western College
- ISBN-10: 032478807X
- ISBN-13: 9780324788075
Sprache:
Englisch
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