E-Commerce 2009
(Sprache: Englisch)
For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field:...
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For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Inhaltsverzeichnis zu „E-Commerce 2009 “
Part 1- Introduction to E-commerce Chapter 1: The Revolution Is Just Beginning Chapter 2: E-Commerce Business Models and Concepts Part 2- Technology Infrastructure for E-Commerce Chapter 3: The Internet and Word Wide Web: E-Commerce Infrastructure Chapter 4: Building an E-Commerce Web Site Chapter 5: Online Security and Payment Systems Part 3- Business Concepts and Social Issues Chapter 6: E-Commerce Marketing Concepts Chapter 7: E-Commerce Marketing Communications Chapter 8: Ethical Social and Political Issues in E-Commerce Part 4- E-Commerce in Action Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce
Bibliographische Angaben
- Autoren: Kenneth C. Laudon , Carol Guercio Traver
- 5th International edition, Maße: 20,3 x 25,6 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0135027144
- ISBN-13: 9780135027141
Sprache:
Englisch
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