Empirical Research on Business Policies & Strategies in Service Sector

Service Sector is one of the most booming and fastest growing sector in the world economies and the GDP of many countries entirely depend on the same especially developed countries and developing countries like India, Brazil, South Africa and China with increase in proportional ratio in favor of services sector. In many countries service sector remained the engine of growth in the past and in the future also. The marketing discipline has evolved over the years and its strategy play a key role in the success of any organisation. This proposed work will be focused to present a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovations. This publication also provides some recommendations and policy implications to the various government as well as business bodies including NGOs intending to promote organizational infrastructure for consistent economic development and positive social change worldwide.