Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures

AcknowledgmentsIntroductionPart I. Defining the Venture Concept1. Identifying Your Industry, The Target Sector in the Industry, and Type of Business2. Developing the Venture Concept3. Getting Into The Hearts and Minds of the Target Customers4. Defining the Business Model for a Venture5. Transforming a Product or Service Idea Into a Product Line and Service Strategy6. Positioning Your Venture: Thinking Deeply About Competitors and Customers7. A Reality Check on the Venture Concept and the Business ModelPart II. Writing the Business Plan and Making the Pitch8. Sources of Finance for Startups and Corporate Ventures9. Projecting the Financial Performance and Requirements for the Venture10. Organizing the Venture Team11. Writing the Business Plan!12. Making the PitchVenture CasesIndexAbout the Authors

Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University's Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern's Center of Entrepreneurship Education, an interdisciplinary, experiential "system of entrepreneurship" where undergraduates, graduate students, and alumni learn the principles of entrepreneurial thinking and planning, and then launch new companies.

An internationally recognized scholar in the field of research and innovation, Dr. Meyer is the author of The Power of Product Platforms (written with Alvin P. Lehnerd, The Free Press, NY, 1997) and The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, for which he received the Maurice Holland Award from the Industrial Research Institute (Oxford University Press, NY, 2007). Dr. Meyer is a graduate of Harvard College and holds his master's and doctoral degrees from MIT.