Follow Me! Creating a Personal Brand with Twitter

Acknowledgments vCredits viAbout the Author viiIntroduction: The Rise of the Personal xixImmediacy and the Rise of the Social Consumer xxA Cautionary Tale xxiEmotions and Relationship Rituals xxiiiPart One: Twitter, You've Come a Long Way 1Chapter 1: A Twitter-Centric Landscape 5Chapter 2: 'Less' Is the New 'More' 15Part Two: Creating and Showcasing Your Brand 21Chapter 3: Building Brand 'You' 25Chapter 4: Secrets of a Great Twitter Profile 43Chapter 5: The Four Types of Tweets and Why They Matter 55Chapter 6: Building Your Followers: Quality Versus Quantity 67Chapter 7: Creating Your Twittertorial Calendar 77Chapter 8: Your Brand, Your Show 87Chapter 9: A Geography Lesson: The Global Power of Twitter 101Chapter 10: Beyond Hashtags: Make Your Brand 113Part Three: Twitter Branding Showcase Stories 123Chapter 11: Empowering Health Care 127Chapter 12: Changing the Job Market One Tweet at a Time 137Chapter 13: Making Twitter Your Personal Brand Diary 143Chapter 14: Social Media Entrepreneur at 17 157Chapter 15: Meet the Twitter Ninja 165Chapter 16: Tweeting around the World 179Chapter 17: Putting Her Personal Brand in the Pink 189Chapter 18: The 'Green' Giant of Twitter 199Chapter 19: Twitter to the Power of Two 209Part Four: Twitter Toolkit: Supercharge Your Brand 219Chapter 20: Twitter Clients and Directories 223Chapter 21: Curation Tools 233Chapter 22: Metrics and Analysis Tools 243Chapter 23: Miscellaneous Tools 251Index 257

Sarah-Jayne Gratton is a celebrity author, television presenter, popular speaker, and influential social media personality. She is listed among "Twitter's Top 75 Badass Women" by Bit Rebels and is one of Social Media Marketing Magazine's top 5 marketing book authors on Twitter. Follow her at @grattongirl #FollowMe.