Marketing Management and Strategy
(Sprache: Englisch)
A concise and management oriented book on Marketing Management Strategy. With an international company focus, readers will see how developing great marketing strategies will improve company performance.
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Produktinformationen zu „Marketing Management and Strategy “
A concise and management oriented book on Marketing Management Strategy. With an international company focus, readers will see how developing great marketing strategies will improve company performance.
Inhaltsverzeichnis zu „Marketing Management and Strategy “
Brief Contents 1. Management: objectives and tasks 2. The customer-led business 3. Segmentation, positioning and the marketing mix 4. Strategic market planning 5. Market dynamics and competitive strategy 6. Building successful brands 7. Innovation and new product development 8. Pricing policy: delivering value 9. Communications strategy 10. Managing personal selling 11. Managing marketing channels 12. Marketing in service businesses 13. Turnaround management 14. Marketing in the twenty-first century
Bibliographische Angaben
- Autoren: Peter Doyle , Philip Stern
- 2006, 446 Seiten, Maße: 19,4 x 26,6 cm, Kartoniert (TB), Englisch
- Verlag: ADDISON WESLEY PUB CO INC
- ISBN-10: 0273693980
- ISBN-13: 9780273693987
Sprache:
Englisch
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