Marketing Management for Nonprofit Organizations
(Sprache: Englisch)
Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.
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Klappentext zu „Marketing Management for Nonprofit Organizations “
Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.
Inhaltsverzeichnis zu „Marketing Management for Nonprofit Organizations “
PART A: INTRODUCTION TO MARKETING; 1. Scope, Challenges and Development of the Nonprofit Sector; 2. Introduction To Marketing: Developing A Societal and Market Orientation; PART B: MARKETING PLANNING; 3. Marketing Planning: The Operating Environment and Marketing Audit; 4. Marketing Research; 5. Marketing Objectives and Strategy; 6. Branding; 7. Marketing Programmes and Services: The Operational Mix; 8. Social Marketing: The Marketing of Ideas; PART C: SPECIFIC APPLICATIONS; 9. Fund-Raising; 10. Arts Marketing; 11. Education; 12. Healthcare Marketing; 13. Volunteer Support and Management; 14. Social Entrepreneurship: A Marketing Issue; 15. Public Sector Marketing
Bibliographische Angaben
- Autor: Adrian Sargeant
- 3 Rev ed, 520 Seiten, mit zahlreichen Abbildungen, Maße: 18,9 x 24,6 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 0199236151
- ISBN-13: 9780199236152
- Erscheinungsdatum: 08.01.2009
Sprache:
Englisch
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