Marketing Management
(Sprache: Englisch)
The learning's with this books are : 1. You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing. 2. You will learn marketing research and segmentation, targeting and positioning (STP). 3....
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Klappentext zu „Marketing Management “
The learning's with this books are : 1. You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing. 2. You will learn marketing research and segmentation, targeting and positioning (STP). 3. You will learn consumer and business buying behavior. 4. You will learn demand measurement and sales forecasting. 5. You will learn consumer Buying Behavior, structural models of attitude. 6. You will learn product, pricing and distribution decision.
Autoren-Porträt von Malhar Pangrikar
Pangrikar, MalharAn academician with through professional experience curriculum development in business & management. A keen planner, strategist & implementer with demonstrated abilities in teaching and learning domain.
Bibliographische Angaben
- Autor: Malhar Pangrikar
- 2020, 176 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6202525150
- ISBN-13: 9786202525152
Sprache:
Englisch
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