Media Management

The Only Way for the Media Industry to Grow and Profit Is with Content.- I New Perspectives: Convergence Is Redefining Content.- The Media: An Industry with Tradition at the Crossroads.- Mobile Multimedia - A Driving Force Behind Industry Convergence.- Telecommunications and Media Companies: Competitors or Partners?.- II New Business Models: Numerous Old Models are Transforming into Many New Ones.- From Newspaper to News Filter.- Traditional Book Publishers Transforming into E-Publishers.- Delivering on the Promise of Digital Television.- Celluloid Still in the Lead, but the Movies' Future Is Digital.- How Telecommunications Invest in the Media Industry.- Online Service Providing - Challenges in the Mass Medium Internet.- Market Newcomers in the Media Sector.- III New Success Factors: Make It or Break It.- Eco-Systems - a New Paradigm in the Media Industry.- Organization for Global Players in the Media Industry.- Profitable in E-Commerce by Focusing on Operational Efficiency.- Value Growth in the Media Industry - Success Factors for Integration.- IV New Practice: Media Companies Taking on the Challenges.- BCN - Synergies and New Businesses for a Content Powerhouse.- BOL - How to Deliver on Customer Promises and Be Profitable.- Handelsblatt.com - New Revenue Models for Traditional Print Media.- KirchMedia - Synergies by Maintaining Cross-Media Balance.- Contributors.

Dr. Andrej Vizjak ist Vice President von A. T. Kearney und Mitglied des Münchner Büros. Aufgrund seiner umfassenden praktischen Managementerfahrung in der Medienindustrie und als Berater hat er sich in der Telekommunikations- und High-Tech-Praxisgruppe von A. T. Kearney auf das Thema Medien spezialisiert.