Pearce, J: Strategic Management
(Sprache: Englisch)
Suitable for strategy students, this title focuses on strategic planning for success within US borders with attention on how US firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade.
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Suitable for strategy students, this title focuses on strategic planning for success within US borders with attention on how US firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade.
Inhaltsverzeichnis zu „Pearce, J: Strategic Management “
PART ONE: Overview of Strategic Management Chapter 1 Strategic Management PART TWO: Strategy Formulation Chapter 2 Company Mission Chapter 3 Corporate Social Responsibility and Business Ethics Chapter 4 The External Environment Chapter 5 The Global Environment Chapter 6 Internal Analysis Chapter 7 Long-Term Objectives and Strategies Chapter 8 Business Strategy Chapter 9 Multibusiness Strategy PART THREE: Strategy Implementation, Control, and Innovation Chapter 10 Implementation Chapter 11 Organizational Structure Chapter 12 Leadership and Culture Chapter 13 Strategic Control Chapter 14 Innovation and Entrepreneurship PART FOUR: Cases
Autoren-Porträt von John A. Pearce, Richard B. Robinson
John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
Bibliographische Angaben
- Autoren: John A. Pearce , Richard B. Robinson
- 2014, 13th edition, Maße: 20,5 x 25,4 cm, Kartoniert (TB), Englisch
- Verlag: Mcgraw-Hill Publ.Comp.
- ISBN-10: 0071326391
- ISBN-13: 9780071326391
Sprache:
Englisch
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