Super Identity
Super ID is the Collection of Branding Concepts in Action
(Sprache: Englisch)
Solutions and ideas from the ever-changing cutting edge of visual language for creating a visual identity to communicate successfully with an audience.
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Solutions and ideas from the ever-changing cutting edge of visual language for creating a visual identity to communicate successfully with an audience.
Klappentext zu „Super Identity “
First impressions count. As that first perception is the most important one in real life, in the competitive world of commerce it has the potential to make or break a brand. Visual identity turns the idea, concept and attitude of brands into visceral visual surroundings that act as primary cues that communicate with the intended attitude of brands into visceral visual surroundings that act as primary cues that communicate with the intended audience and consumers - from logos to the manufactured public image of a company, from icons on paper and on the screen to concept buildings and created environments. Be it the visual identity for fashion branding or traffic signals, service industry manifestations or restaurants and food boutiques, "Super Identity - In Your Sight and In Your Mind", unveils the ever changing, cutting edge of this visual language. Expanding on the theme of branding and identity "Super Identity" further guides towards the creation of various atmospheres of visualsingularity and expression created through artfully controlled details that entrench the character of a brand and its message into our perception.
Bibliographische Angaben
- 2009, 302 Seiten, 450 Schwarz-Weiß-Abbildungen, Maße: 22 x 26,7 cm, Gebunden, Englisch
- Verlag: Gingko Press
- ISBN-10: 9889900173
- ISBN-13: 9789889900175
Sprache:
Englisch
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