The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
(Sprache: Englisch)
In "The Advertised Mind," the author draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in establishing a firm memory of...
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In "The Advertised Mind," the author draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
Autoren-Porträt von Erik Du Plessis
erik du plessis is president of the johannesburg-based research agency, impact information, famous for its adtrack system of monitoring the memorability of television advertising, which has been adopted by the uk, swedish, korean and east african markets. impact is now part of the millward brown group, one of the world's top 10 market research companies (owned by wpp) with 65 offices in 39 countries.
Bibliographische Angaben
- Autor: Erik Du Plessis
- 2005, 232 Seiten, Maße: 14,4 x 24,9 cm, Gebunden, Englisch
- Herausgegeben: Millward Brown
- Verlag: Kogan Page
- ISBN-10: 0749443669
- ISBN-13: 9780749443665
Sprache:
Englisch
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