Towards an E-Service Trust Framework for Design Quality
Trust as a Semiotic Phenomenon
(Sprache: Englisch)
The extant trust related research literature is vast and highly diverse. Trust has been studied from each and every angle: in the philosophical, sociological, psychological, computer scientific, economic, and legal sense - just to name a few. The...
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The extant trust related research literature is vast and highly diverse. Trust has been studied from each and every angle: in the philosophical, sociological, psychological, computer scientific, economic, and legal sense - just to name a few. The contribution offered here addresses trust from a semiotic viewpoint, in relation to e-service contexts of use. A novel semiotics of e-trust is presented and supported through the application of an EST (E-Service Trust) Framework. Supportive evidence is presented in the form of both empirical user studies and through the application of an inductive research method. The main focus of the work is business-to-consumer (B2C) e-service encounters with a further contribution being offered with respect to collaborative Virtual Organisational (VO) e-service contexts. The empirical evidence presented is derived from consumer e-service encounters with several prominent e-banking sites based in the United Kingdom. The empirical results are presentedfrom e-service user encounters namely: with home-page content extracted on to cards, as well as from direct on-line e-service encounters.
Autoren-Porträt von Timothy French
French, TimothyTimothy French - Degree of Doctor of Philosophy, Informatics Research Centre, Henley Business School at The University of Reading, School of Informatics.
Bibliographische Angaben
- Autor: Timothy French
- 2019, 188 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139916593
- ISBN-13: 9786139916597
Sprache:
Englisch
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