Trust as an element of customer loyalty in tourism destinations
Exemplified on the case of Dubai
(Sprache: Englisch)
The aim of this work with the title "Trust as an element of customer loyalty in tourism destinations - Exemplified on the case of Dubai" is to introduce the psychological construct of trust into destination management and to show how it is used to enhance...
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The aim of this work with the title "Trust as an element of customer loyalty in tourism destinations - Exemplified on the case of Dubai" is to introduce the psychological construct of trust into destination management and to show how it is used to enhance customer loyalty. The focus lies on Dubai as a tourism destination and its methods. The research question is: "How is Dubai building up trust to enhance customer loyalty?"
Bibliographische Angaben
- Autor: Benedikt Müller
- 2018, 112 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: AV Akademikerverlag
- ISBN-10: 6202211334
- ISBN-13: 9786202211338
Sprache:
Englisch
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