Uncommon Sense, Common Nonsense
(Sprache: Englisch)
Provides an insight into why some companies and organisations consistently outperform others, and how to stand out from the herd. Includes 75 short essays, and is divided into 4 parts.
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Provides an insight into why some companies and organisations consistently outperform others, and how to stand out from the herd. Includes 75 short essays, and is divided into 4 parts.
Autoren-Porträt von Jules Goddard, Tony Eccles
Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. In his career he has worked for leading advertising firms in New York and London Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at London Business School, In his career he has consulted with many international organisations, been a television presenter and award winning copywriter. He is the author of Under New Management and Succeeding with Change.
Bibliographische Angaben
- Autoren: Jules Goddard , Tony Eccles
- 2012, 233 Seiten, Maße: 13,6 x 22,5 cm, Kartoniert (TB), Englisch
- Verlag: Profile Books
- ISBN-10: 1846686016
- ISBN-13: 9781846686016
Sprache:
Englisch
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