Understanding Business Strategy, International Edition

1. Managing Strategy. 2. Leading Strategy. 3. Exploring the Environment. 4. Examining the Firm. 5. Strategy at the Business-Level. 6. Multiple Product Strategies. 7. Acquisition and Integration Strategies. 8. Global Strategies. 9. Alliance Strategies. 10. Strategy, Innovation and Entrepreneurship. CASE STUDIES: 1. Alaska Coffee Company: From Small to Large, One Bean at Time. 2. Apple Computer Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV. 3. Blockbuster, Inc.: A Giant at the Crossroads. 4. Trouble Carmaker Chrysler: Can Cerberus be its Holy Grail? 5. Dell Computer: Back to the Future. 6. Delta Air Lines: Changing Dynamics of US Airline Industry. 7. eBay's Strategy in China: Alliance or Acquisition. 8. Gap Inc.: Has the Retailer Lost Its Style? 9. JetBlue Airways: Growing Pains? 10. Lazier Industries. 11. Rebuilding LEGO Group through Creativity and Community. 12. Mattel and the Toy Recalls. 13. Executive Compensation at Nabors Industries: Too Much, TooLittle, or Just Right? 14. Bonus Track: Leadership and Vision in Network Rail. 15. The Wii: Nintendo's Video Game Revolution. 16. Global Wine and Spirits Giant Pernod Ricard's Growth Strategies. 17. P&G Sk-II: Damage Control in China. 18. The Toyota Production System: The Scent of the Cornered Ferret. 19. Valeant Pharmaceuticals International: North America. 20. Wynn Resorts, Ltd.