Understanding Business
(Sprache: Englisch)
Provides topical coverage to using dynamic pedagogy. This book creates market-defining ancillary items for professors and students alike.
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Produktinformationen zu „Understanding Business “
Provides topical coverage to using dynamic pedagogy. This book creates market-defining ancillary items for professors and students alike.
Inhaltsverzeichnis zu „Understanding Business “
1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits 2: How Economics Affects Business: The Creation and Distribution of Wealth 3: Competing in Global Markets 4: Demonstrating Ethical Behavior and Social Responsibility 5: Choosing a Form of Business Ownership 6: Entrepreneurship and Starting a Small Business 7: Management, Leadership, and Employee Empowerment 8: Adapting Organizations to Today's Markets 9: Producing World-Class Goods and Services 10: Motivating Employees and Building Self-Managed Teams 11: Human Resource Management: Finding and Keeping the Best Employees 12: Dealing with Employee--Management Issues and Relationships 13: Marketing: Building Customer Relationships 14: Developing and Pricing Products and Services 15: Distributing Products Quickly and Efficiently 16: Using Effective Promotional Techniques 17: Understanding Financial Information and Accounting 18: Financial Management 19: Securities Markets: Financing and Investing Opportunities 20: Understanding Money, Financial Institutions and the Federal Reserve Bonus Chapter A: Working Within the Legal Environment of Business Bonus Chapter B: Using Technology to Manage Information Bonus Chapter C: Managing Risk Bonus Chapter D: Managing Personal Finances
Autoren-Porträt von William G. Nickels, Jim McHugh, Susan M. McHugh
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.
Bibliographische Angaben
- Autoren: William G. Nickels , Jim McHugh , Susan M. McHugh
- 2006, 8th ed., Maße: 21,5 x 27,9 cm, Kartoniert (TB), Englisch
- Verlag: Mcgraw-Hill Publ.Comp.
- ISBN-10: 0071101365
- ISBN-13: 9780071101363
Sprache:
Englisch
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