Audience Genre Expectations in the Age of Digital Media (ePub)
This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses.
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This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses.
David J. Atkin is a Professor of Communication at the University of Connecticut. His research interests include the diffusion of emerging media and program formats, political communication, and media policy. He has coauthored several books, including The Televiewing Audience (both editions), Communication Technology and Society, and Communication Technology & Society. The author of more than 175 articles, Atkin is Associate Editor at JMCQ and does grant-supported work on adoption and uses of digital media.
Kimberly A. Neuendorf is a Professor Emeritus of Communication at Cleveland State University. The second edition of her methods textbook, The Content Analysis Guidebook, was published in 2017. Her research has examined both the content and the effects of media, with emphases on marginalized populations and new technologies. She is an author of over 100 articles and chapters. Neuendorf has been engaged as an expert witness on the methods of content analysis in multiple litigation actions.
- Autoren: Leo W. Jeffres , David J. Atkin , Kimberly A. Neuendorf
- 2022, 1. Auflage, 240 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000771326
- ISBN-13: 9781000771329
- Erscheinungsdatum: 05.12.2022
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