Broken Windows, Broken Bisness (ePub)

The broken windows theory, which is the subject of this book, was formulated by criminologists Wilson and Kelling back in 1982. Then the theory grew out of an article published in a journal and interpreted the term "broken windows" exclusively from the point of view of criminal law. However, over time it has become apparent that the term "broken windows" can have many more interpretations. This theory has been especially successfully applied in business, because each company strives to develop its culture and maintain high standards of service. Michael Levine in his book explores the theory of broken windows in business using the example of world famous companies such as Google, Ikea, Coca-Cola and many others. He proves the relationship between the presence of "small cracks on the windows" and the global business-wide consequences that they entail. Levine, who has thoroughly researched the issue of broken windows in many companies, explains how important and useful it is to be obsessed with your business, how important it is to think about what the buyer really wants, what he expects and what he will like or vice versa. The book will be of interest to middle and top managers, HR-specialists and all those who wish to establish communication with clients.