Client at the Core (PDF)

"Clients At The Core is an essential blueprint to helping us
all take the next steps. The authors, battle scarred by the
evolution of professional firm management and marketing from then
to now, have captured the changing needs of the firms in this
turbulent new economic era. This is a well-written book that uses
plain language to convey practical, well thought-out ideas."

-Patrick J. McKenna, a leading international consultant to
professional service firms

"The authors have captured the changing role of professional
services marketing and firm management. There is valuable insight
[in this] down-to-earth guide to competing successfully in the new
environment."

-David Maister, author and consultant

"The book is a masterpiece! Aquila and Marcus have produced the
essential guide for managing a professional services firm. They've
marshaled their considerable real-life experiences and far-reaching
vision into a veritable operating manual for the successful
firm."

-Rick Telberg, Editor at Large, American Institute of
Certified Public Accountants

"At its heart, this book is the running shoe for legal and
accounting professionals who want to put the client first.
Following the evolution of the industry over the past twenty-five
years, this must-have for every professional services firm is the
key to leading in the turbulent and highly competitive waters
ahead."

-Richard S. Levick, Esq., President, Levick Strategic
Communications, LLC coauthor, Stop the Presses: The Litigation PR
Desk Reference

"Client selection and retention is one of the critical success
factors for a professional services firm, and Aquila and Marcus do
a masterful job at educating us on the necessary ingredients of
each. The chapters on firm governance and paying for performance
are thought provoking and certainly challenging to the conventional
wisdom. If you want a better understanding of marketing and leading
a professional firm in these turbulent times, this book is
essential."

-Ronald J. Baker, author, Professional's Guide to Value
Pricing and The Firm of the Future

"Client at the Core is a commonsense approach to keeping your
professional services firm relevant in the twenty-first century's
client-driven economy. Aquila and Marcus have hit a home run with
their insightful analysis and poignant prose."

-Jeffrey S. Pawlow, Managing Shareholder, The Growth
Partnership, Inc.