Common Purpose (PDF)

From one of the most respected names in business and leadership,
a rare look at the specifics of how great leaders achieve "common
purpose" and success within their organizations.

What is common purpose? It is that rare, almost-palpable
experience that happens when a leader coalesces a group, team or
community into a creative, dynamic, brave and nearly invincible
we. It happens the moment the organization's values, tools,
objectives and hopes are internalized in a way that enables people
to work tirelessly toward a goal. Common purpose is rarely
achieved. But Kurtzman has observed that when a leader is able to
bring it about, the results are outsized, measurable and
inspiring.

* Based on Kurtzman's all-new interviews with more than 50
leaders, including Ron Sargent, Ilene Lang, Micky Arison, Simon
Cooper, Joel Klein, Janet Field, Steve Wynn, Shivan Subramaniam,
Michael Dell, Richard Boyatzis, Tom Kelley, Michael Milken, and
Warren Bennis

* Contains research on leadership Kurtzman has conducted during
his years at The New York Times, the Harvard Business
Review, Booz & Company, as well as with
PricewaterhouseCoopers, Mercer, and Korn/Ferry

Based on all new interviews with some of the most dynamic,
successful, and enduring leaders, Common Purpose sheds new
light on the meaning of leadership, the crucial qualities of
leaders, and most importantly, how to lead.