Corporate Communication (ePub)

Name: Corporate Communication
Brand: Sage Publications
SKU: 82756431
Price: 52.99 EUR
Availability: OnlineOnly

A Guide to Theory and Practice (Sprache: Englisch)

Autor: Joep P. Cornelissen

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Corporate Communication, Joep P. Cornelissen

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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.

With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by a Companion Websiteand includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.

Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Autoren-Porträt von Joep P. Cornelissen

Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University and a visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.

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Bibliographische Angaben

Autor: Joep P. Cornelissen
2017, 336 Seiten, Englisch
Verlag: Sage Publications
ISBN-10: 1526411822
ISBN-13: 9781526411822
Erscheinungsdatum: 23.01.2017

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Dateiformat: ePub
Größe: 6.52 MB
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Sprache:

Englisch

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