e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy (PDF)
(Sprache: Englisch)
Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for...
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Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization s overall business strategy. Based on Robert s two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of today s most powerful strategic tool, the Internet.
Bibliographische Angaben
- Autoren: Michel Robert , Bernard Racine
- 2001, 173 Seiten, Englisch
- ISBN-10: 0071420827
- ISBN-13: 9780071420822
- Erscheinungsdatum: 03.01.2001
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Englisch
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