Embarrassment of Product Choices 1 (PDF)
How to Consume Differently
(Sprache: Englisch)
When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of...
Leider schon ausverkauft
eBook (pdf)
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Embarrassment of Product Choices 1 (PDF)“
When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
Autoren-Porträt von Michel Millot
Michel Millot is the founder of Millot Design, France. He studied Industrial Design at the Ulm School of Design, Germany, and developed the product information system at the Georges Pompidou Center. At Camif, France, he tests, analyzes and compares products. At ENSAD, France, he is Professor of Industrial Design. He is the President of ISUC, France, and a Consultant in Design and Marketing at Eurodesign.
Bibliographische Angaben
- Autor: Michel Millot
- 2018, 1. Auflage, 224 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1119557054
- ISBN-13: 9781119557050
- Erscheinungsdatum: 09.10.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 4.64 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Embarrassment of Product Choices 1"
0 Gebrauchte Artikel zu „Embarrassment of Product Choices 1“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Embarrassment of Product Choices 1".
Kommentar verfassen