Embarrassment of Product Choices 2 (ePub)
Towards a Society of Well-being
(Sprache: Englisch)
Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new...
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Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or "technology" but for qualities of use and the environment.
A product's use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.
A product's use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.
Autoren-Porträt von Michel Millot
Michel Millot is the founder of Millot Design, France. He studied Industrial Design at the Ulm School of Design, Germany, and developed the product information system at the Georges Pompidou Center. At Camif, France, he tests, analyzes and compares products. At ENSAD, France, he is Professor of Industrial Design. He is the President of ISUC, France, and a Consultant in Design and Marketing at Eurodesign.
Bibliographische Angaben
- Autor: Michel Millot
- 2018, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1119579198
- ISBN-13: 9781119579199
- Erscheinungsdatum: 31.12.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub3.0
- Größe: 1.12 MB
- Mit Kopierschutz
Sprache:
Englisch
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