Gender After Gender in Consumer Culture (PDF)

Name: Gender After Gender in Consumer Culture
Brand: Taylor & Francis
SKU: 136037033
Price: 53.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

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Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions.

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Elisabeth Tissier-Desbordes is Emeritus Professor of Marketing at ESCP, Paris. She acted as Associate Dean for Research at ESCP and as co-editor of the journal Décisions Marketing. Her research expertise lies in the domains of advertising and taboos, consumer behaviour and consumer culture, and gender studies.

Luca M. Visconti is Full Professor of Marketing and Dean of the Faculty of Communication, Culture and Society at USI, Lugano. He served as Lecturer at Università Bocconi and was faculty member at ESCP, Paris. His research expertise lies in the domain of cultural branding, storytelling, and consumer vulnerability and well-being.