IET management of technology series ;: Demystifying Marketing (PDF)
A guide to the fundamentals for engineers
(Sprache: Englisch)
Marketing is a big topic. It is complex, vital - and yet too often misunderstood.Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that...
Leider schon ausverkauft
eBook
67.64 €
33 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „IET management of technology series ;: Demystifying Marketing (PDF)“
Marketing is a big topic. It is complex, vital - and yet too often misunderstood.Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit.Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to:What marketing isHow marketing worksHow it affects the organisation - and the individuals in itDemystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book's clear explanations and the practical view it takes of the necessity for marketing and its implementation.
Bibliographische Angaben
- Autor: Forsyth Patrick Forsyth
- 216 Seiten, Englisch
- ISBN-10: 086341706X
- ISBN-13: 9780863417061
- Erscheinungsdatum: 01.11.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "IET management of technology series ;: Demystifying Marketing"
0 Gebrauchte Artikel zu „IET management of technology series ;: Demystifying Marketing“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "IET management of technology series ;: Demystifying Marketing".
Kommentar verfassen