Introduction to Advertising (ePub)

Name: Introduction to Advertising
Brand: Taylor & Francis
SKU: 138086207
Price: 61.99 EUR
Availability: OnlineOnly

Understanding and Managing the Advertising Process (Sprache: Englisch)

Autor: Emmanuel Mogaji

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Introduction to Advertising, Emmanuel Mogaji

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This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

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Bestellnummer: 138086207

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Autoren-Porträt von Emmanuel Mogaji

Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, UK. His research interests include artificial intelligence, digital marketing and brand management. Emmanuel has previously worked as a marketing communication executive, responsible for designing and managing campaigns.