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Marketing Methods to Improve Company Strategy (PDF)

Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach (Sprache: Englisch)
 
 
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This book consolidates over 10 years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis,...
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Bestellnummer: 66976692

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