Marketing Metrics / Marketing Management Bd.14 (ePub)

Marketing Metrics - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Digital Marketing and Marketing Strategy.

1)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

YOU'LL LEARN:

• How to determine stakeholders
• Ways to navigate data integration
• The importance of key performance indicators
• Ways of implementing analytics
• The importance of data governance
• The purpose of conducting financial analysis
• The role of IT
• How to measure success
• What to look for with Vendors
• And much more!

2)

DIGITAL MARKETING:

7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.

YOU'LL LEARN:

• Why digital marketing is the way of the future?
• What is a digital story and why your business needs to be telling one?
• Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.
• What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?
• What is email marketing automation and why you should be using it right now (if you haven't already started)?
• How do you understand your audience and figure out what your messaging should be?
• How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.
• And much more!

3)

MARKETING STRATEGY:

7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.

YOU'LL LEARN:

• How to understand the customer
• Ways to navigate market analysis
• The importance of the role that competition plays in strategy
• Why distribution matters to your brand and consumers
• The importance of the Marketing Mix
• The purpose of conducting financial analysis
• How to review and assess your marketing strategy
• And much more!