Music, Movies, Meanings, and Markets / Routledge Interpretive Marketing Research (ePub)
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Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical role of jazz in particular. After a review of other work on music in motion pictures, the book explores and illustrates the ways in which on-screen jazz performances contribute to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.
Morris B. Holbrook is the W. T. Dillard Professor Emeritus of Marketing in the Graduate School of Business at Columbia University. His research has covered a wide variety of topics in marketing, consumer behavior, and related fields - with a special focus on communication in general and on aesthetics, semiotics, hermeneutics, art, and entertainment in particular. Recent books include Consumer Research (1995); Consumer Value (edited, 1999); and Playing the Changes on the Jazz Metaphor (2007).
- Autor: Morris Holbrook
- 2012, 408 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1136715754
- ISBN-13: 9781136715754
- Erscheinungsdatum: 25.01.2012
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- Dateiformat: ePub
- Größe: 1.20 MB
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