Seven Keys to Managing Strategic Accounts (ePub)
(Sprache: Englisch)
Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest,...
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Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides: A world-class competency model for strategic account managers Techniques for developing a program to manage and grow "e;co-destiny"e; relationships Examples and cases from Honeywell, 3M,and other leading corporations
Bibliographische Angaben
- Autoren: Sallie Sherman , Samuel Reese , Joseph Sperry
- 2003, 256 Seiten, Englisch
- ISBN-10: 0071436308
- ISBN-13: 9780071436304
- Erscheinungsdatum: 29.04.2003
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: ePub
- Mit Kopierschutz
Sprache:
Englisch
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