Sponsorship in Marketing (ePub)

Name: Sponsorship in Marketing
Brand: Taylor & Francis
SKU: 132013012
Price: 53.49 EUR
Availability: OnlineOnly

Effective Partnerships in Sports, Arts and Events (Sprache: Englisch)

Autor: T. Bettina Cornwell

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Sponsorship in Marketing, T. Bettina Cornwell

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This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

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This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

Autoren-Porträt von T. Bettina Cornwell

T. Bettina Cornwell is the Judy and Hugh Oliphant Chair in Sport Business, Head of the Department of Marketing and Professor of Marketing in the Lundquist College of Business at the University of Oregon, USA. She has received the Distinguished Career Contributions to the Scientific Understanding of Sport Business Award from the American Marketing Association and was the 2016 Thomas C. Stewart Distinguished Professor at the Lundquist College of Business. Her research focuses on marketing communications and consumer behavior and often includes international and public policy emphases.