The Secrets of Successful Public Relations and Image-Making (PDF)
Chapter 1 reviews the concept of PR, and Chapter...
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The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR.
Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.
- Autor: Tony Greener
- 2016, 208 Seiten, Englisch
- Verlag: Elsevier Science & Techn.
- ISBN-10: 1483100510
- ISBN-13: 9781483100517
- Erscheinungsdatum: 06.06.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 18 MB
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