Trust and Reputation for Service-Oriented Environments (PDF)

Trustworthiness technologies and systems for service-oriented
environments are re-shaping the world of e-business. By building
trust relationships and establishing trustworthiness and reputation
ratings, service providers and organizations will improve customer
service, business value and consumer confidence, and provide
quality assessment and assurance for the customer in the networked
economy.

Trust and Reputation for Service-Oriented Environments is
a complete tutorial on how to provide business intelligence for
sellers, service providers, and manufacturers. In an accessible
style, the authors show how the capture of consumer requirements
and end-user opinions gives modern businesses the competitive
advantage.

Trust and Reputation for Service-Oriented
Environments:

* Clarifies trust and security concepts, and defines trust, trust
relationships, trustworthiness, reputation, reputation
relationships, and trust and reputation models.

* Details trust and reputation ontologies and databases.

* Explores the dynamic nature of trust and reputation and how to
manage them efficiently.

* Provides methodologies for trustworthiness measurement,
reputation assessment and trustworthiness prediction.

* Evaluates current trust and reputation systems as employed by
companies such as Yahoo, eBay, BizRate, Epinion and Amazon,
etc.

* Gives ample illustrations and real world examples to help
validate trust and reputation concepts and methodologies.

* Offers an accompanying website with lecture notes and
PowerPoint slides.

This text will give senior undergraduate and masters level
students of IT, IS, computer science, computer engineering and
business disciplines a full understanding of the concepts and
issues involved in trust and reputation. Business providers,
consumer watch-dogs and government organizations will find it an
invaluable reference to establishing and maintaining trust in open,
distributed, anonymous service-oriented network environments.