Walk Out of the Predicament of E-commerce (ePub)

This book is the author's feelings, experience and share about retail, e-commerce and the investment industry for many years.As one of China's retail chain leading figures in the field of e-commerce, with the vigorous development of the modern retail chain, from multinationals to domestic private enterprises, from creating T-mall era to leading Dangdang to go public, from e-commerce industry to investment industry, the author will communicate with e-commerce businessmen about a lot of feeling, gains and experience. In the past ten years, with the aid of the strength of the rapid development of domestic economy and the era of personal consumption dividends, retail and e-commerce industry in China has made great progress. Rapid rise in spending power, the formation of the middle class and huge market scale attract merchants from all over the world, from now on we will enter an age with rapid development of e- commerce and service industry. Either offline chain or online group-buying, every year's hundreds of thousands of retail volume are striding forward to double-digit growth. When enthusiasm fades, the steady development gradually replaces the rapid expansion, we begin to question whether enclosure type under the movement of the product have enough output. Why so many enterprise just has large scale but no profit? Why so many enterprises have the same business model, and fighting for price continuously? Can we take in a more rational, more intensified management thinking to convert ourselves from the retail giants to retail power? Time also is not the problem, because the industry structure has not been true to form. The key depends on whether really have an understanding of reflection and adjustment. In the past 10 years, most enterprises used to focusing on fast track running. Now we need to fully check the transmission and get ready to shift.