Advanced Marketing Management: Principles, Skills and Tools
(Sprache: Englisch)
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should...
Leider schon ausverkauft
versandkostenfrei
Taschenbuch
42.00 €
Produktdetails
Produktinformationen zu „Advanced Marketing Management: Principles, Skills and Tools “
Klappentext zu „Advanced Marketing Management: Principles, Skills and Tools “
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers.
Online resources include lecture slides and further questions for group discussion.
Inhaltsverzeichnis zu „Advanced Marketing Management: Principles, Skills and Tools “
Chapter - 01: The need for the new marketer; Chapter - 02: Neuroscience skills - Marketing and the human brain; Chapter - 03: Predictive skills - Marketing and data intelligence; Chapter - 04: Innovation skills - Marketing and creative thinking; Chapter - 05: Adaptability skills - Marketing and decision making; Chapter - 06: The 4EPs marketing mix, part 1 - Empathic product and experiential price; Chapter - 07: The 4EPs marketing mix, part 2 - Ever-present place and engaging promotion; Chapter - 08: Reorganizing the marketing function; Chapter - 09: Marketers - The new transformational leaders
Autoren-Porträt von Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney
Dr Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the co-author of the book "Neuroscience for Leaders: A Brain Adaptive Leadership Approach" and has worked with major brands such as IKEA, IBM, Nestle, and Coca-Cola. He is the CEO of Trizma Neuro, a Neuromarketing company, and the Regional Director of The University of Sheffield International Faculty, City College, for the Western Balkans. He works directly with top executives to improve their leadership and communications styles, and since 2005, he has used brain-based methods in his coaching and training with major corporations, brands and leaders. He delivers post-graduate modules, corporate training, executive coaching and consulting in brain-based change, leadership and neuro-communications approaches, and is in demand as a speaker and author on these topics.
Bibliographische Angaben
- Autoren: Nikolaos Dimitriadis , Neda Jovanovic Dimitriadis , Jillian Ney
- 320 Seiten, Maße: 16,9 x 24,1 cm, Taschenbuch, Englisch
- Verlag: Kogan Page
- ISBN-10: 0749480378
- ISBN-13: 9780749480370
- Erscheinungsdatum: 28.11.2018
Sprache:
Englisch
Kommentar zu "Advanced Marketing Management: Principles, Skills and Tools"
0 Gebrauchte Artikel zu „Advanced Marketing Management: Principles, Skills and Tools“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Advanced Marketing Management: Principles, Skills and Tools".
Kommentar verfassen