Advertising for People Who Don't Like Advertising
(Sprache: Englisch)
Suitable for anyone who has ever hated a web banner or zapped an ad break, this book describes how to make something you like out of something you don't.
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
15.50 €
7 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Advertising for People Who Don't Like Advertising “
Suitable for anyone who has ever hated a web banner or zapped an ad break, this book describes how to make something you like out of something you don't.
Klappentext zu „Advertising for People Who Don't Like Advertising “
Ein Buch von einem Unternehmen, das eigentlich keine Werbung mag, aber trotzdem welche macht: mit wahrheitsgetreuen Kampagnen.KesselsKramer ist der Name des Unternehmens, das für dieses Buch auf eigene Erfahrungen zurückgreift und ein kreatives Handbuch erstellt hat - mit der Intention die Welt zu einem etwas besseren Ort zu machen.
Mit Beiträgen von Stefan Sagmeister, Hans Aarsman und Alex Bogusky.
Inhaltsverzeichnis zu „Advertising for People Who Don't Like Advertising “
1. HELLO. 2. FAIRY TALES FOR TRENDSPOTTERS. 3. WHY NOW: PART 2. 4. A BRIEF HISTORY OF SELLING STUFF (ACCORDING TO KESSELSKRAMER). 5. KESSELSKRAMER: A GUIDE FOR THOSE WHO'VE NEVER HEARD OF US. 6. DEATH TO ACCOUNT HANDLERS. 7. STRUCTURE. SORT OF. 8. DEATH TO A BUNCH OF OTHER PEOPLE. 9. THE TRIUMPH OF SMALL. 10. SMALL IS HUMAN. 11. KESSELSKRAMER IS WRONG. 12. LIBERATION THROUGH DIY. 13. KK OUTLET. 14. INTERVIEW WITH ERIK KESSELS. 15. STEVE HENRY ON HAIRDRESSING FOR BRANDS. 16. ALEX BOGUSKY'S REMORA ON THE UNDERBELLY OF CAPITALISM. 17. STEFAN SAGMEISTER ON HELPING AND DELIGHTING. 18. DOUGLAS HADDOW'S MEDIA WAR. 19. THE LAWS OF CREATIVITY AND HOW TO MESS WITH THEM. 20. THE FUTURE, DEFINITELY. 21. GOODBYE.
Autoren-Porträt von KesselsKramer
KesselsKramer is an international communications agency based in Amsterdam, The Netherlands. It has been responsible for creating a range of very diverse work in a variety of media. Campaigns include highly creative work for Nike, Audi, Levi's, J&B, the Hans Brinker Budget Hotel, Diesel, and Unilever. As well as advertising, KesselsKramer develops projects for its own imprint, KesselsKramer Publishing, and in 2008 set up London's KK Outlet which combines a communications agency, gallery space, and shop.
Bibliographische Angaben
- Autor: KesselsKramer
- 2013, 240 Seiten, 100 farbige Abbildungen, Maße: 17,2 x 2,2 cm, Kartoniert (TB), Englisch
- Herausgegeben: KesselsKramer
- Verlag: Laurence King Verlag GmbH
- ISBN-10: 1780673205
- ISBN-13: 9781780673202
- Erscheinungsdatum: 05.08.2013
Sprache:
Englisch
Kommentar zu "Advertising for People Who Don't Like Advertising"
0 Gebrauchte Artikel zu „Advertising for People Who Don't Like Advertising“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Advertising for People Who Don't Like Advertising".
Kommentar verfassen