An Integrated Marketing Communication Case Study of a Small Daily Newspaper

(Sprache: Englisch)
 
 
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This is a multi-method case study of a small, localnewspaper, which in the last several years has developed innovativeproduct design changes and experienced an increase in itscirculation. Quantitative and qualitative data were gatheredthrough several phases...
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Voraussichtlich lieferbar in 3 Tag(en)
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Bestellnummer: 15792497

Buch79.00
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This is a multi-method case study of a small, localnewspaper, which in the last several years has developed innovativeproduct design changes and experienced an increase in itscirculation. Quantitative and qualitative data were gatheredthrough several phases...

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