Applying Service-Dominant Logic into the Procurement Function

The procurement function of universities in most developing countries has not been well researched. Within the procurement function, the role of service-dominant (SD)logic is growing in interest. This thesis applies S-D logic to the procurement function in universities within a developing country context. The research investigates how the application of S-D logic into the procurement function can lead to improved procurement performance in universities. Emanating from the seminal work of Lusch and Vargo (2004a), S-D logic is perceived as a progressive business concept capable of creating value by transforming business processes and practices. Proponents of S-D logic argue that because firms do not possess all the resources necessary to be productive, there is the need to collaborate with other actors in business engagements to have shared access to resources in order to jointly create value (Vargo, 2008). The procurement function, a key component of supply network processes, ensures that goods and services are sourced and obtained.However, in order to ensure optimal performance processes need to be managed effectively.