Business Research Methods

Professor of Marketing at Oklahoma State University, USA. Before beginning his academic career, he worked in marketing research for Conway/Millikin Company (a marketing research supplier) and Remington Arms Company (an extensive user of marketing research). During his academic career, Professor Zikmund published many articles in a variety of scholarly journals, ranging from the Journal of Marketing and Accounting Review to the Journal of Applied Psychology. Professor Zikmund was a member of several professional organisations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators Association and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the Journal of Marketing Education, Marketing Education Review, Journal of the Academy of Marketing Science and Journal of Business Research. Christina Quinlan lectures in Research Methods at the Technological University in Dublin, where she works currently in the School of Marketing and Entrepreneurship. Formerly, she was Senior Lecturer and Director of the Institute for Research in Criminology, Community, Education and Social Justice, in the School of Applied Social Science at De Montfort University in Leicester, and before that, she taught research methods at Dublin City University. Her PhD research was a study of women s experiences of imprisonment in Ireland. Using critical ethnography, discourse analysis and semiotics, Christina explored the manner in which the identities of imprisoned women are constructed and represented in different discourses, historical discourses, architectural discourses, organisational/managerial discourses and media discourses. Christina also engaged with imprisoned women themselves and explored with them, using in-depth interviews and photography, the manner in which within prison, they constructed and represented their own identities. Christina s book on women s experiences of imprisonment in Ireland was published in 2011 by Irish Academic Press. In recent years, Christina has published widely on the topic of women's experiences of social control and the State. In terms of research methods, her particular interests include qualitative and quantitative research methods, critical research, ethnographic research, action research, image-based research and feminist research.