Because Internet
Understanding the New Rules of Language
(Sprache: Englisch)
AN INSTANT NEW YORK TIMES BESTSELLER!!
Named a Best Book of 2019 by TIME, Amazon, and The Washington Post
A Wired Must-Read Book of Summer
"Gretchen McCulloch is the internet's favorite linguist, and this book is essential reading. Reading her...
Named a Best Book of 2019 by TIME, Amazon, and The Washington Post
A Wired Must-Read Book of Summer
"Gretchen McCulloch is the internet's favorite linguist, and this book is essential reading. Reading her...
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AN INSTANT NEW YORK TIMES BESTSELLER!!Named a Best Book of 2019 by TIME, Amazon, and The Washington Post
A Wired Must-Read Book of Summer
"Gretchen McCulloch is the internet's favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix." -Jonny Sun, author of everyone's a aliebn when ur a aliebn too
Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.
Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.
Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.
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Chapter 1Informal Writing
Imagine learning to talk from recordings rather than people. If you learned how to have a conversation from movies, you might think that people regularly hang up the phone without saying goodbye and no one ever interrupts anyone else. If you learned to think out loud from news programs, you might believe that no one ever "ums" or waves their hands while searching for an idea, and that people swear rarely and never before ten p.m. If you learned to tell stories from audiobooks, you might think that nothing much new had happened with the English language in the past couple hundred years. If you only ever talked when you were public speaking, you'd expect that talking always involves anxious butterflies in your stomach and hours of preparation before facing an audience.
Of course, you did none of these things. You learned to speak English domestically, conversationally, and informally long before you could sit through an entire news report or deliver a speech. You might never be wholly comfortable with public speaking, but of course you can complain about the weather to a friend. Sure, they both involve moving the same body parts, but they're hardly the same task at all.
And yet this is exactly how we all learned to read and write.
When we think about writing, we think about books and newspapers, magazines and academic articles-and the school essays in which we tried (and mostly failed) to emulate them. We learned to read a formal kind of language which pretends that the past century or two of the English language hasn't really happened, which presents words and books to us cut off from the living people who created them, which downplays the alchemy of two people tossing thoughts back and forth in perfect balance. We learned to write with a paralyzing fear of red ink and were taught to worry about form before we even got to consider what we wanted to say, as if good writing was a
... mehr
thing of mechanistic rule-picking rather than of grace and verve. Naturally, we're as intimidated by the blank page as we are by public speaking.
That is, we were until very recently. The internet and mobile devices have brought us an explosion of writing by normal people. Writing has become a vital, conversational part of our ordinary lives. In the year 800, Charlemagne managed to get himself crowned as Holy Roman Emperor without being able to sign his own name. Sure, he had scribes to write up his charters, but illiterately running an empire? Today it's hard to imagine even organizing a birthday party without writing. One type of writing hasn't replaced the other: the "Happy Birthday" text message hasn't killed the diplomatic treaty. What's changed is that writing now comes in both formal and informal versions, just as speaking has for so long.
We write all the time now, and most of what we're writing is informal: our texts and chats and posts are quick, they're conversational, they're untouched by the hands of an editor. If you define a "published" writer as someone who's had something they've written reach over a hundred people, practically everyone who uses social media qualifies-just announce a new job or baby on Facebook. It's not that edited, formal writing has disappeared online (there are plenty of business and news sites that still write much like we did in print), it's that it's now surrounded by a vast sea of unedited, unfiltered words that once might have only been spoken.
IÕm a linguist, and I live on the internet. When I see the boundless creativity of internet language flowing past me online, I canÕt help but want to understand how it works. Why did emoji become so popular so quickly? WhatÕs the deal with how people of different ages punctuate their emails and text messages so differently? Why does the language in memes often look so wonderfully strange?
I'm not alone in wondering about these things. When I s
That is, we were until very recently. The internet and mobile devices have brought us an explosion of writing by normal people. Writing has become a vital, conversational part of our ordinary lives. In the year 800, Charlemagne managed to get himself crowned as Holy Roman Emperor without being able to sign his own name. Sure, he had scribes to write up his charters, but illiterately running an empire? Today it's hard to imagine even organizing a birthday party without writing. One type of writing hasn't replaced the other: the "Happy Birthday" text message hasn't killed the diplomatic treaty. What's changed is that writing now comes in both formal and informal versions, just as speaking has for so long.
We write all the time now, and most of what we're writing is informal: our texts and chats and posts are quick, they're conversational, they're untouched by the hands of an editor. If you define a "published" writer as someone who's had something they've written reach over a hundred people, practically everyone who uses social media qualifies-just announce a new job or baby on Facebook. It's not that edited, formal writing has disappeared online (there are plenty of business and news sites that still write much like we did in print), it's that it's now surrounded by a vast sea of unedited, unfiltered words that once might have only been spoken.
IÕm a linguist, and I live on the internet. When I see the boundless creativity of internet language flowing past me online, I canÕt help but want to understand how it works. Why did emoji become so popular so quickly? WhatÕs the deal with how people of different ages punctuate their emails and text messages so differently? Why does the language in memes often look so wonderfully strange?
I'm not alone in wondering about these things. When I s
... weniger
Autoren-Porträt von Gretchen McCulloch
Gretchen McCulloch
Bibliographische Angaben
- Autor: Gretchen McCulloch
- 2019, 336 Seiten, mit Abbildungen, Maße: 15,6 x 23,6 cm, Gebunden, Englisch
- Verlag: Riverhead Books
- ISBN-10: 0735210934
- ISBN-13: 9780735210936
- Erscheinungsdatum: 06.01.2020
Sprache:
Englisch
Pressezitat
McCulloch is such a disarming writer lucid, friendly, unequivocally excited about her subject that I began to marvel at the flexibility of the online language she describes, with its numerous shades of subtlety. The New York Times McCulloch s book is a good start in guiding readers to consider the wild language of the internet as a thing of wonder a valuable feature, not a bug. The Wall Street Journal
[An] effervescent study of how the digital world is transfiguring English. . . . [McCulloch s] almost political thesis the more voices, the better rebukes both the élitism of traditional grammar snobs and the cliquishness of, say, Tumblr. It s a vision of language as one way to make room for one another. The New Yorker
Rather than obsessing about what the internet is doing to language, [Because Internet] largely focuses on what can be learned about language from the internet. . . . McCulloch's book is about the birth of a new medium. The Economist
A well-researched retort to grumpy grammarians who think technology is turning kids into lazy, inarticulate drivelers. Time
Lively and wide-ranging NPR
A compelling narrative rich with examples from her own online activities, a healthy dose of humor, and plenty of cat memes the breadth of topics covered from conversation analysis to meme culture to the development of texting as we now know it makes this book useful, engaging, and enjoyable. Science
Gretchen McCulloch is the internet s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix. She explains the hows and the whys of the ways we talk online with the deepest empathy, understanding, and compassion. Jonny Sun, author of everyone's a aliebn when ur a aliebn too
Sometimes it seems like the internet is a seething brew of ugliness and misery. So it's nice to remember that, as well as the lawless drudgery, there are complex human systems that, intentional or not, create
... mehr
something totally new. Internet linguist (damn!) Gretchen McCulloch explores the ever-changing language of online. Elle, 30 Best Books to Read this Summer
McCulloch lays out the ways in which online lingo, from emojis to GIFs to acronyms like "lol" and "omg," has become a vital part of modern communication. It's also an analog window into how the evolution of digital communication mirrors the shifts in word usage that have happened over generations. Wired, Must-Read Books of Summer
Part Linguistics 101, part social history of the internet, Because Internet revels in digital language deconstruction, exploring not just the evolving language of online informal More importantly, she doesn t just appreciate internet language, she celebrates it. The Ringer
Gretchen McCulloch's Because Internet is not your English teacher's grammar guide not even close. Self-described internet linguist McCulloch traces how the web has changed the way we communicate whether through emoji, lowercase letters. or cat memes and makes a compelling, entertaining argument that this change is good for the English language as a whole. Real Simple
In prose at once scholarly and user-friendly, McCulloch unpacks the evolution of language in the digital age, providing a comprehensive survey of everything from the secret language of emojis to the appeal of animal memes. Esquire
We know lols, emojis and hashtags are altering our discourse. Linguist McCulloch counts and revels in the ways. Give it to your favorite stickler. People
English's great strength is its informality and the internet has created a golden age for studying this flexibility: McCulloch's lively and delightful survey of these new findings is a must for anyone who loves language in all its expressive forms. Cory Doctorow
It doesn't matter if you're baffled by the linguistics of the internet or you're the first person to share memes with your friends; this book is so absorbing it will immediately draw you in. PopSugar
Funny as well as informative. Because Internet just might lead you to see the internet, and how you (and your kids) use it, in a whole new way. BookPage (starred review)
A funny and fascinating examination of the evolution of language in the digital age. Publishers Weekly
An insightful analysis of language and the internet of right now, in-depth yet accessible to any internet generation. Booklist
A fun read for Internet people of all generations .Recommended for web and language nerds alike, encompassing illuminating facts on the origin of acronyms, memes, and digital tone of voice. Library Journal
Because Internet is a rare gem: a groundbreaking scholarly study that's also approachable, personable, and funny. McCulloch guides the reader through the seeming disorder of internet-influenced communications and deftly contextualizes all of it: memes and gifs, emoji and emoticons, weird punctuation and no punctuation. Her enthusiasm for language is matched by her command over the subject; if you're worried that the internet has killed language, McCulloch's extensive examination will convince you otherwise. Because Internet is an absolute unit: a unique linguistic study, a history of the internet, a how-to, and an encouragement that the omgs and cat pictures have only brought us closer together. Kory Stamper, author of Word by Word
Because Internet is the most up-to-date and comprehensive guide to the way informal internet language has evolved and is evolving. Its historical perspective will illuminate every generation of internet users: oldies will get a clear picture of what young people are up to; younglings will discover the origins of their latest linguistic fashions. Gretchen McCulloch writes with great common sense, an eye for the apt illustration, an appealing sense of humour, and a real concern for explanation. She doesn't just describe language trends: she investigates why they've taken place, and it's her insightful interpretations that give this book its special appeal. David Crystal, author of Shakespeare s Words and How Language Works
Because Internet is a joyful exploration of the newest creative upswell of English if you want to understand why you love emoji, share memes, and don't make a sound when lol-ing, you need this book! Erin McKean, founder of the online dictionary Wordnik.com
Gretchen McCulloch has pulled off the feat of answering every question anyone today of any age has about how the internet has transformed the way we use language every day. Just try putting this book down. John McWhorter, author of Our Magnificent Bastard Tongue and Words on the Move
McCulloch lays out the ways in which online lingo, from emojis to GIFs to acronyms like "lol" and "omg," has become a vital part of modern communication. It's also an analog window into how the evolution of digital communication mirrors the shifts in word usage that have happened over generations. Wired, Must-Read Books of Summer
Part Linguistics 101, part social history of the internet, Because Internet revels in digital language deconstruction, exploring not just the evolving language of online informal More importantly, she doesn t just appreciate internet language, she celebrates it. The Ringer
Gretchen McCulloch's Because Internet is not your English teacher's grammar guide not even close. Self-described internet linguist McCulloch traces how the web has changed the way we communicate whether through emoji, lowercase letters. or cat memes and makes a compelling, entertaining argument that this change is good for the English language as a whole. Real Simple
In prose at once scholarly and user-friendly, McCulloch unpacks the evolution of language in the digital age, providing a comprehensive survey of everything from the secret language of emojis to the appeal of animal memes. Esquire
We know lols, emojis and hashtags are altering our discourse. Linguist McCulloch counts and revels in the ways. Give it to your favorite stickler. People
English's great strength is its informality and the internet has created a golden age for studying this flexibility: McCulloch's lively and delightful survey of these new findings is a must for anyone who loves language in all its expressive forms. Cory Doctorow
It doesn't matter if you're baffled by the linguistics of the internet or you're the first person to share memes with your friends; this book is so absorbing it will immediately draw you in. PopSugar
Funny as well as informative. Because Internet just might lead you to see the internet, and how you (and your kids) use it, in a whole new way. BookPage (starred review)
A funny and fascinating examination of the evolution of language in the digital age. Publishers Weekly
An insightful analysis of language and the internet of right now, in-depth yet accessible to any internet generation. Booklist
A fun read for Internet people of all generations .Recommended for web and language nerds alike, encompassing illuminating facts on the origin of acronyms, memes, and digital tone of voice. Library Journal
Because Internet is a rare gem: a groundbreaking scholarly study that's also approachable, personable, and funny. McCulloch guides the reader through the seeming disorder of internet-influenced communications and deftly contextualizes all of it: memes and gifs, emoji and emoticons, weird punctuation and no punctuation. Her enthusiasm for language is matched by her command over the subject; if you're worried that the internet has killed language, McCulloch's extensive examination will convince you otherwise. Because Internet is an absolute unit: a unique linguistic study, a history of the internet, a how-to, and an encouragement that the omgs and cat pictures have only brought us closer together. Kory Stamper, author of Word by Word
Because Internet is the most up-to-date and comprehensive guide to the way informal internet language has evolved and is evolving. Its historical perspective will illuminate every generation of internet users: oldies will get a clear picture of what young people are up to; younglings will discover the origins of their latest linguistic fashions. Gretchen McCulloch writes with great common sense, an eye for the apt illustration, an appealing sense of humour, and a real concern for explanation. She doesn't just describe language trends: she investigates why they've taken place, and it's her insightful interpretations that give this book its special appeal. David Crystal, author of Shakespeare s Words and How Language Works
Because Internet is a joyful exploration of the newest creative upswell of English if you want to understand why you love emoji, share memes, and don't make a sound when lol-ing, you need this book! Erin McKean, founder of the online dictionary Wordnik.com
Gretchen McCulloch has pulled off the feat of answering every question anyone today of any age has about how the internet has transformed the way we use language every day. Just try putting this book down. John McWhorter, author of Our Magnificent Bastard Tongue and Words on the Move
... weniger
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